Top 5 Beauty Retail Apps in Poland Q4 2021 Performance

During the fourth quarter of 2021, the beauty retail app landscape in Poland saw notable trends in downloads and active users. Here’s a detailed look at the performance of the top 5 beauty retail apps based on Sensor Tower data.

hebe - zdrowie i piękno experienced a steady increase in weekly downloads, starting at around 11.9K in late September and peaking at approximately 20.7K in mid-December. Weekly active users also showed a positive trend, growing from 142.2K at the end of September to a peak of around 168.2K in mid-December.

Douglas.pl - Perfumeria saw a varied download pattern, with notable spikes in early November and late December, reaching up to 18.6K weekly downloads. Active users followed a similar upward trend, peaking at approximately 55.5K in the week leading up to Christmas.

Nutridome - sklep kosmetyczny showed a significant increase in weekly downloads throughout the quarter. Starting from a modest 848 downloads in late September, it surged to around 22.4K by the end of December.

Sephora - Poprzednia wersja experienced fluctuating download numbers, with a notable peak at around 12.7K in late November. Active users also saw a sharp increase in the same period, peaking at approximately 28.7K.

Notino: profumi e cosmetici had a steady growth in downloads, starting at around 1.6K in late September and reaching up to 4K by late November. Active users showed a gradual increase, peaking at approximately 11.8K in late November.

For more detailed insights and data, visit Sensor Tower.